Over the last week I’ve been working on the design of our new iPhone app! The little mascot for the logo is now complete after much refining and I’m now creating screen layouts as well as the icon designs. The icons draw their inspiration from the logo design as well as the simple, clean and purist, flat style of the new iOS which is being released soon, and which I’ve been using for the last 2 months so that I can familiarise myself with the new gestures and styles that apple is introducing.

Here is a sneak peak at my progress so far…



Interaction of Color from Potion on Vimeo.

Yale Uni­ver­sity Press has released an iPad app ver­sion of Josef Albers’s influ­en­tial book, Inter­ac­tion of Color. Designed by Potion, the app fea­tures archival video of Josef Albers in the stu­dio and class­room, videos of prac­tic­ing artists, design­ers, and archi­tects dis­cussing how they use color, and 63 fully inter­ac­tive plates.


Let’s Go Eskimo created this short documentary that provides a glimpse of what it is like to work in the creative industry. The idea was born out of their own questions and struggles on how to deal with things that may seem out of your control.
The themes focus on creativity, relationships, the pursuit of financial profit, and the many directions that designers find themselves intentionally or unintentionally taking.

Wonderland | A Short Form Doc on Creative Commerce from Eskimo on Vimeo.


I’ve always been obsessed with typography. I think it all started when I returned to Australia at the age of 7 and my english teacher suggested that I try to read every sign and label that surrounded me, in order to help me learn english faster. That’s when I started to really notice in detail signage, logos and all sorts of lettering that was everywhere. I think that because I looked at these forms from a visual perspective first and then tried to decipher their meaning into words, I began to be attracted to letter forms more than your average individual.

When I was in primary school my principal who was a nun gave me a lettering book which contained about 20 typefaces, all laid out in lower-case and upper-case. I spent hours tracing them and redrawing them and creating my own versions.

Over the years I’ve created a few but never really released them for use, since they are quite graphical and not really appropriate for text. That might be a personal challenge for the future!

Here is Planatial which I found hiding away in my files when I was cleaning up my computer today…
planatial_font By Sol


Our latest labour of love is Chem-eleon. An iPhone app that lets you search for a food additive using a simple interface that features a Chameleon who turns red, orange or green depending on the results of the entry you enter.

To find out more click here, it’s available from the iTunes store.


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