CREATIVITY 2012

John Maeda
President, Rhode Island School of Design
Providence, United States

We think having Google at our disposal has changed how we think about knowledge retention, but imagine when that knowledge is literally integrated into your being.

In 2112, creativity will be the most valued form of work because creativity is about going against what everyone (including yourself) believes in. By 2112, our minds will be directly connected to computers. We think having Google at our disposal has changed how we think about knowledge retention, but imagine when that knowledge is literally integrated into your being. We will all know all that we need to know, together, by being interconnected with all the information of the world. The answers won’t be at our fingertips, they will be within us. And so goes any room for debate.

What will be at a premium in this new world? What will enable us to retain our unique stamp of humanity? Our unique ability to create ideas and concepts that go against the all-powerful norm of the factual. The ways of thinking and working that artists and designers embody so naturally will be in higher demand. They are the ones who are used to flying in the face of reality, of suspending disbelief to come up with what is next. These skills will be universally recognized as how we advance society’s future, rather than a nice “add-on” as they are perceived of today. Creativity will be the new currency of work, the world over.

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