A couple of years back the Design Council in the UK published a research report that validated the value of design amongst businesses in the UK.

These are some of the ones that I think reinforce the value of investing in good design most effectively:

> A business that increases its investment in design is more than twice as likely to see its turnover grow as a business that does not do so.

> Businesses that see design as integral don’t need to compete on price as much as others.

> Design can have a positive effect on all business performance indicators, from turnover and profit to market share and competitiveness.

> Almost half of all UK businesses believe that, over the past decade, design has become more important in helping them maintain a competitive edge.


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