WITHIN OUR ABILITIES

John Maeda once explained, “The computer will do anything within its abilities, but it will do nothing unless commanded to do so.” I think people are the same — we like to operate within our abilities. But whereas the computer has a fixed code, our abilities are limited only by our perceptions. Two decades since determining my code, and after 15 years of working in the world of branding, I am now in the process of rewriting the possibilities of what comes next. I don’t know exactly what I will become; it is not something I can describe scientifically or artistically. Perhaps it is a “code in progress.”

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