Hi there! Thanks for visiting my website. My name is Sol Pandiella-McLeod, and you've just stumbled or perhaps even intentionally arrived at my website.

I’m a designer by trade and artist at heart. My creativity didn’t just emerge when I commenced my education but began to develop the minute my hands were able to pick up a coloured pencil. My interests as a child revolved around drawing, oil painting, creating my own typefaces, zines and kids books. Whilst most children attended Saturday ballet lessons and sporting events I got high on turpentine and oil paints.

I’ve been working as a designer for the past 20+ years in a variety of corporate & IT companies and consultancies. I also ran my own design studio for eight years which provided multi channel design services for an impressive list of clients including Challenger, FujiXerox, Officeworks, Newscorp, Mcgrath Realestate, Simon & Schuster Publishing, etc. During that time I also launched my own products including Pukka an online logo store, EarthFirst Green Guide and digital iPad magazine as well as Chemeleon an iPhone app that helps you understand food additives in a simple and fun way.

My design experience spans across a broad range of digital media technologies including: Emergent technologies (VR, AR, XR), mobile applications, chatbots, designing AI strategies, websites (responsive,CMS), CRM implementations, intranets, most social media channels, E-newsletter campaigns, web applications, banner advertisements, promotional animations and a bunch of complex applications that make my head combust at the end of the day in a good way.

As the digital world has increased in complexity, my motivation has been focused on Humanising digital experiences so that whatever interface I design is seamlessly used by the intended target users. I love unravelling complex problems and breaking them down into achievable outcomes. solving complex problems . My design philosophy is driven by user centered design methodologies, that combine design thinking, systems thinking, psychology, brand strategy, lean ux and agile methodologies. The 'user' has always been at the centre of everything that I've ever created; even before I was aware of the now mainstreams labels of UX/CX and HCD. Over the last few years, my fascination with emergent technologies has inspired me to use my skills to humanise technological experiences in the areas of Artificial Intelligence and Internet of Things.

I am ever so grateful that I chose this ever evolving career path, a part of me yearns to be immortal, just so that I can see the places that technology will take us!