User Research
I implement a variety of user research methods to help me understand users needs, pain points, behaviours, workflows and mindsets. I use both qualitative and quantitative methods at the start of the project as well as through a project. Formative research helps me validate product ideas specially in the launch of new products and services.
My toolkit includes:
User interviews
User journey mapping
User flows & scenarios
Co-creating with users for problem definition, ideation and coming up with solutions.
User segments and personas
Service design blueprints
Competitor and market analysis
User testing: formal lab based testing and guerrilla testing
Diary studies, Card sorting
Value proposition definition, Context maps, business model canvas, Lean canvas
Design Sprints
Personas
User flow
User Journey
Journey Map and touch points
User Research Plan and Insights